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Person in a blazer using a smartphone, seated in an airplane with a laptop open in front of them

Drive profitability with every interaction

Our innovative solutions maximize ancillary revenue while ensuring passenger satisfaction.

Marketplace

Designed to reimagine the in-flight shopping experience, our Marketplace solution offers a highly personalized dynamic platform that can be tailored to specific flights, destinations, and preferences.

  • Personalized experiences

    Our platform adapts to passenger preferences, aligning recommendations and promotions to that user’s past purchasing behavior.

  • Storefront management

    Dynamic manager tools enable airlines to adjust targeted offerings and promotions to fit their passengers’ needs.

  • Integrated payments

    Marketplace supports a variety of payment methods, ensuring that every passenger can make purchases in their preferred method.

  • Seamless designs

    As a component of broader in-flight entertainment systems, Marketplace provides a seamless interface with easy navigation.

  • Beyond duty free

    Marketplace enables the sale of destination-specific services such as event tickets, activities, and ground transportation.

  • Performance analytics

    The web-based interface allows airline staff to manage and analyze Marketplace performance in real time.

Advertising Solutions

Precision-targeted advertising delivers ads based on a deeper understanding of passenger demographics, behaviors and interests backed by big data analytics.

  • Our advertising platform harnesses data collected from past interactions and enables more effective targeting based on demographics, destination, and loyalty status.

  • Adjust your advertising strategies based on detailed performance reports and immediate feedback with real-time campaign management.

  • Enhance passenger engagement with contextual, interactive ads that can be displayed across multiple channels within your airline’s digital ecosystem.

  • Form mutually beneficial alliances with brands looking to reach your captive audience and explore flexible monetization options tailored to your objectives.

  • Time your ads perfectly based on flight phase, passenger engagement levels, and even external factors like weather or local events at their destination.

  • The advertising offering enables you to share data and insights among other Panasonic Avionics digital solutions like Marketplace and connectivity services.